One of the most creative projects we’ve worked on was the initial curation of social media teasers for Imagine Meats. We were able to produce it within two days of being hired. As part of the brief, we were asked to create an art form that depicts chicken while in vegetarian form; this is yet another type of meat alternative concept yet unheard of in India. We created multiple mood boards experimenting with typography, graphic elements, and shapes to communicate the right type of message aimed at the Indian audience with minimal, quirky, and abstract designs. Final outcome was a plate of green leafy vegetables resembling a chicken leg.

As a design agency, I believe it is critically important that we are well aware of the brand positioning of the product, as well as curating a questionnaire for the client that extracts apt information for the design themes in order to close the project in a short timeframe.